More than a decade after its release, Lana Del Rey’s debut major-label album, Born to Die, has reached an extraordinary milestone that cements its place in music history. The record, which first hit shelves on January 27, 2012, has officially surpassed 10 million copies sold worldwide, making it one of the best-selling albums of the 21st century and a defining work of modern pop culture.
The milestone was confirmed this week by Universal Music Group, who praised Del Rey for creating a body of work that has not only endured but grown in influence. Born to Die has consistently remained a fan favorite, driven by its cinematic production, melancholic glamour, and Lana’s uniquely nostalgic aesthetic.
A Timeless Sound
When Born to Die was released, it divided critics but immediately resonated with listeners. With haunting tracks like “Video Games,” “Summertime Sadness,” “Blue Jeans,” and the title track “Born to Die,” Del Rey carved out a genre-defying niche that blended baroque pop, trip hop, and indie influences. Her sultry voice and poetic lyrics introduced a new kind of pop star — one steeped in tragedy, romance, and old-Hollywood mystique.
Over time, the album’s legacy has only grown. It found renewed popularity through viral TikTok trends, streaming boosts, and its profound influence on a new generation of artists. Songs like “Summertime Sadness” saw commercial resurgence years after release, especially with the Cedric Gervais remix bringing the song to dance charts worldwide.
Longevity and Legacy
Unlike many pop debuts that fade into obscurity, Born to Die has aged like fine wine. It has consistently charted in various territories, with streaming now playing a crucial role in its sustained popularity. On Spotify alone, the album boasts billions of streams across its tracks.
Music critics now regard Born to Die as a modern classic, with many pointing to its lasting impact on pop, alternative, and even hip-hop aesthetics. Artists such as Billie Eilish, Lorde, and The Weeknd have cited Lana Del Rey as an inspiration, with Born to Die being a foundational influence in reshaping how vulnerability and sadness can be presented in mainstream music.
A Thank You From Lana
In response to the milestone, Lana Del Rey shared a heartfelt message on Instagram:
“Thank you to everyone who has supported Born to Die over the years. I made this album at a time when I didn’t know what the future would hold — I just hoped people would understand it. I’m so grateful it found a home in your hearts.”
As Lana Del Rey continues to evolve artistically, this landmark moment is a reminder of where it all began — with a debut that dared to be different and has now stood the test of time.
