Louis Vuitton announced that they will be launching their beauty brand, La Beauté Louis Vuitton, this Fall, with celebrity makeup artist Pat McGrath overseeing cosmetics.
Louis Vuitton is poised to make a significant entrance into the luxury beauty market with the launch of its inaugural makeup line, La Beauté Louis Vuitton, slated for release in Autumn 2025. This venture is helmed by the esteemed British makeup artist Dame Pat McGrath, who assumes the role of Creative Director of Cosmetics.
A Fusion of Heritage and Innovation
La Beauté Louis Vuitton represents a harmonious blend of the brand’s storied legacy and contemporary innovation. The debut collection boasts 55 lipsticks, 10 tinted lip balms, and eight eyeshadow quads, all meticulously formulated over four years in France. Complementing these products are bespoke leather accessories, including monogrammed lipstick cases and miniature trunks, drawing inspiration from Louis Vuitton’s archival vanity kits of the 1920s .
McGrath, renowned for her transformative impact on the beauty industry and founder of Pat McGrath Labs, has a longstanding relationship with Louis Vuitton, having crafted runway looks for the brand over two decades. Her appointment signifies a commitment to artistry and inclusivity, ensuring the collection caters to a diverse range of skin tones .
Strategic Expansion Amidst Market Dynamics
This launch marks a strategic expansion for Louis Vuitton, aligning with a broader industry trend where luxury fashion houses venture into the beauty sector to engage younger, more diverse audiences. By offering high-quality, aspirational products at a more accessible price point, Louis Vuitton aims to resonate with consumers seeking luxury experiences beyond traditional fashion items .
CEO Pietro Beccari emphasized this direction, stating, “La Beauté Louis Vuitton is a natural business evolution, driven by our meticulous attention to quality, formulation, and innovation. Through this new universe, we have the opportunity to further accompany clients in their everyday lives with purpose and pleasure while continuing to celebrate our creativity and heritage” .
Anticipation and Availability
Set to launch in 115 Louis Vuitton stores worldwide, La Beauté Louis Vuitton is anticipated to redefine standards in luxury beauty. While specific details about the packaging remain under wraps, McGrath hinted that it will feature the brand’s iconic “LV” signature .
As the beauty industry continues to evolve, Louis Vuitton’s foray into cosmetics under McGrath’s visionary leadership is poised to make a lasting impact, offering consumers a new dimension of luxury that intertwines fashion, beauty, and artistry.
