Aerin Lauder, the granddaughter of beauty icon Estée Lauder, continues to honor her grandmother’s legacy through her lifestyle brand, AERIN. In her recent book, Living with Flowers, Aerin delves into the profound influence Estée had on her appreciation for beauty, elegance, and authenticity.
Estée Lauder’s philosophy emphasized that “everything can be beautiful if you take the time,” a lesson Aerin has embraced in both her personal and professional life. This principle is evident in Aerin’s approach to home decor, where she believes that simple touches like fresh flowers or framed family photos can transform a space.
Fragrance played a significant role in Estée’s life and, subsequently, in Aerin’s. Estée introduced Aerin to scents like gardenias and tuberose, and her signature fragrance, Beautiful, left a lasting impression on her granddaughter. Aerin recalls that Estée worked on Beautiful for about six years, and its name was inspired by people’s reactions to its scent.
Authenticity and passion were cornerstones of Estée’s advice. She believed that being true to oneself and passionate about one’s work would naturally lead to success. Aerin has carried this wisdom into her ventures, emphasizing the importance of staying genuine in both personal endeavors and business.
In her role as the Style & Design Director for Estée Lauder’s Re-Nutriv line, Aerin continues to blend tradition with modernity. She fondly remembers her grandmother mixing foundation with Re-Nutriv cream, a practice that inspired Aerin’s daily skincare routine.
Aerin’s commitment to elegance, simplicity, and authenticity not only preserves Estée Lauder’s legacy but also inspires a new generation to find beauty in everyday moments.
