In the fast-paced world of fashion where trends shift as swiftly as social media scrolls, LaQuan Smith has carved out a distinct identity—bold, glamorous, and unapologetically confident. Since launching his namesake label in 2013, Smith has redefined what it means to blend couture craftsmanship with modern sensuality, dressing everyone from Beyoncé and Rihanna to Kim Kardashian and Zendaya. But his vision isn’t just about clothes—it’s about cultivating a state of mind. At the heart of his philosophy lies a simple, powerful mantra: “evoke the star quality within.”
Style as Empowerment
For Smith, style isn’t simply a matter of aesthetic; it’s a tool of transformation. His designs—known for body-hugging silhouettes, rich textures, and architectural cuts—aren’t just statement pieces. They’re invitations to embody boldness.
“I want the women who wear my clothes to feel like the most elevated version of themselves,” Smith says. “Style should be about power, sensuality, and owning the room.”
His pieces are often inspired by icons of the past—Grace Jones, Diana Ross, and 90s supermodels—but he fuses that inspiration with a 21st-century edge. Think sheer bodysuits, dramatic slits, and high-gloss materials that demand attention. Yet beneath the surface glamour lies a deeper intention: to awaken confidence in the wearer.
Fashion Meets Technology
As the fashion industry increasingly embraces technology, Smith isn’t just observing—he’s participating. From augmented reality showrooms to the use of AI in fabric design, Smith is exploring how tech can enhance both creative expression and accessibility.
“We’re at a point where fashion can’t ignore innovation,” he says. “I’m fascinated by the potential of technology to democratize luxury and bring the fantasy of high fashion to more people.”
Smith has recently hinted at future collaborations involving wearable tech—pieces that may integrate performance fabrics, smart features, or virtual styling interfaces. But he’s quick to clarify that tech should enhance the experience, not replace the soul of the garment.
“I still believe in the magic of craftsmanship, of a garment that’s made with human hands and intention,” he says. “But tech allows us to tell stories in bigger, more immersive ways.”
The Star Within
More than anything, LaQuan Smith’s work is about identity and presence. His designs don’t just flatter—they amplify. It’s no coincidence that celebrities often reach for his label when they want to make a lasting impression.
“It’s not just about the celebrity,” Smith explains. “It’s about the energy. I design for people who want to be seen. Who want to feel like the moment. That could be a global superstar or someone walking into a room for the first time with new confidence.”
His shows, often filled with high-octane music and runway drama, embody this ethos. But beyond the glitz, Smith’s deeper goal remains clear: to use fashion as a mirror that reflects—and reveals—the brilliance already inside.
“I think we all have that star quality,” he says. “My job is to help you find it, express it, and wear it like armor.”
As the fashion industry continues to evolve, LaQuan Smith stands as both a designer and a cultural force—one who understands that the best fashion doesn’t just follow trends. It sets them. And in doing so, it inspires the world to shine a little brighter.
